Trussell Trust

Since Autumn 2021 we have worked with The Trussell Trust on a range of integrated campaigns along it first-ever DRTV campaign. The DRTV features Karen, a food bank manager in Leeds, who sees first-hand the impact of hunger on families in her community. The aim was to drive donations to enable the Trussell Trust to continue its vital support to its network of food banks, as more people are now relying on food banks during the pandemic and the cost-of-living crisis.

2023

Art Direction, Creative Direction, Advertising

Impossible Decisions

The Trussell Trust’s most successful integrated campaign to date was launched across social and digital platforms. We presented the UK public with an impossible decision of their own; what would you do if faced with these difficult choices?

With poverty at a crisis point, the campaign’s central message boldly illustrates how hunger and poverty force people to make impossible decisions between life’s essentials.

Cost of Surviving Appeal

With rising energy bills, cuts in Universal Credit, and rises in National Insurance, the increasing news narrative was around the Cost of Living Crisis. We needed to avoid getting lost in the noise.

For families across the UK, the truth was that it was more than a crisis and more than just the cost of living. This was the Cost of Surviving.

We developed a fully integrated, multi-channel acquisition campaign driven by powerfully-authentic headlines and stark imagery, like empty fridges, gas being turned off and the real challenge of getting by on just £57 a week.

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