RNIB - Letter from Santa

We teamed with RNIB to ensure every child, regardless of sight, could experience the magic of Christmas. The campaign delivered personalised Letters from Santa in accessible formats—braille, large print, and audio. At its heart was Keira, a spirited young ambassador whose heartfelt DRTV speech and social videos brought the message to life, inspiring thousands. Result: The campaign reached 1 in 4 UK children with visual impairments who read braille, surpassed fundraising targets by 117%, grew donors by 78%, and increased belief in the cause by 10%.

2021

A National First: Braille on the Metro

To spotlight accessibility, we transformed the Metro’s front page into braille, distributing 15,000 special editions at key locations like King’s Cross. This bold, award-winning campaign (Charities Campaign of the Year) made the invisible visible, urging the public to help visually impaired children experience Christmas differently.

Results showed 75% of Metro readers found the braille wrap made the issue more relevant, and 84% saw it as a powerful way to raise awareness about visual impairment. Inside, a QR code led sighted readers to a video explaining RNIB’s mission, driving meaningful support for a more inclusive world.

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