My mission is to push creative boundaries and build brands with purpose — brands that don’t just stand out but resonate deeply and improve lives.
Made in Italy and crafted in London, I’m a multidisciplinary Art Director & Designer with 11+ years across advertising, tech, and start-ups. I see creativity as more than aesthetics — it’s about solving real problems and building meaningful brands that truly impact lives.
I’ve partnered with purpose-driven agencies like GOOD agency and giants like McCann, delivering integrated campaigns for Nestlé, Google, BT, Save the Children, Amnesty International, Trussell Trust, and Marie Curie. From TV and out-of-home to experiential and digital, my work blends bold ideas with sharp storytelling, earning 24 awards along the way. Beyond advertising, I’ve helped launch innovative start-ups like Macrocosmos, merging creativity and UX/UI with blockchain and cutting-edge tech to shape the future of decentralised AI.
In my free time, I’m a macro photographer and adventure seeker — surfing, climbing, travelling (once even surfed with a crocodile!). As an Artist, I explore where nature, tech, and mortality meet, adding depth and authenticity to everything I create.
My mission? Push creative boundaries and build purposeful brands that don’t just stand out — they resonate and improve lives.

Clients

Google, Atkins, BT, Atkins, Save the Children, Amnesty International, Trussell Trust, RNIB, Nexus Mutual, Marie Curie, UNHCR, Purina, Felix, Friskies, IFAW, Parkinson's UK, AliveLabs,  Macrocosmos.

   
Awards 
2x Bronze Creative Circle UK
1x Gold Campaign Tech Awards 
4x Gold The Drum Creative Awards
1x Marketing Week Awards (Charities and Non-Profit Category) 
1x Third Sector Awards (Marketing Campaign of the Year)
1x Campaign Media Awards (campaign of the year)
1x Webby Awards nomination
2x Creativepool Shortlisted 
5x Chip Shop Nominations - The Drum
4x ADAA Nominations
2x Talent Awards


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