The shoe that reflects you #Shou

Nike ID is a web service offered by Nike, which provides the customisation of your shoes. We were asked to promote the Nike ID service through a poster campaign that would attract the target to the platform generating higher levels of brand engagement. An Empty shoe made of reflecting material is positioned on the poster. This shoe will have the ability of reflecting the coulours of the closest person and, therefore, it will change it according to each idividual's style. The shoe reflects you!

AdvertisingArt DirectionCreative Direction

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