The shoe that reflects you #Shou

Nike ID is a web service offered by Nike, which provides the customisation of your shoes. We were asked to promote the Nike ID service through a poster campaign that would attract the target to the platform generating higher levels of brand engagement. An Empty shoe made of reflecting material is positioned on the poster. This shoe will have the ability of reflecting the coulours of the closest person and, therefore, it will change it according to each idividual's style. The shoe reflects you!

2016
AdvertisingArt DirectionCreative Direction

You may also like

Pencils of Promise - "be part of this"
AdvertisingArt DirectionCopywriting
Evangelion poster - エヴァンゲリオン
Graphic DesignArt DirectionIllustration
Paradox
Art DirectionDigital PhotographyPhotography
Portable Landscape
Set DesignDigital PhotographyPhotography
Herbivore Monster
Character DesignDrawingIllustration
WWF Countdown
AdvertisingCreative DirectionCopywriting
3D Personality
Art DirectionEditorial DesignPhotography
Wics - What I Call Sport
Art DirectionBrandingUI/UX
TABU magazine
Graphic DesignArt DirectionBranding
Back to Top