National Dogs Survey
During lockdown, 3.2 million UK households welcomed a pet—but Dogs Trust saw a troubling spike in visits to their ‘giving up your dog’ page. To respond, we launched the first-ever National Dog Survey, asking owners to share their pandemic experience. The integrated campaign spanned TV, radio, press, social, and digital display—driving 369,000 survey completions, smashing targets. 47% came through digital ads, and 60% opted in for future contact. A tail-wagging success that turned insight into action—and gave struggling owners a voice.
2021
Art Direction, Creative Direction, Advertising Campaign
