National Dogs Survey
During lockdown, 3.2 million UK households embraced pets, yet Dogs Trust noticed a surge in visits to their 'giving up your dog' webpage. To aid Dogs Trust in addressing this issue, we conducted the first-ever National Dog Survey. This campaign spanned TV, radio, press, social media, and digital display, urging dog owners to share their lockdown experiences. The National Dog Survey exceeded expectations with 369,000 surveys completed, breaking campaign targets. Notably, 47% of survey entries originated from our digital ad campaign, and a remarkable 60% opted in for further communications. This campaign was a tail-wagging success, shedding light on the challenges faced by dog owners during these trying times.
2021
Art Direction, Creative Direction, Advertising Campaign
