Marie Curie

Daffodil petals fly across the UK in a bright and positive direct mail and social campaign for Mary Curie. This year the Great Daffodil Appeal is about spreading the ‘Marie Curie-ness’, an act of great kindness, generosity and support for someone in need.

2018

Brief : How can we encourage people to participate more at an emotional level?

Solution: Visualising the 'Marie Curie-ness*' feeling and allowed people to play and spread its message in a visual tangible way thought message card, stickers, pin weal etc..

*'Marie Curie-ness' is the warm feeling when you care for someone during their last days.

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