WWF Countdown

WWF is launching the 'Countdown' campaign which will show the real 'life expectancy' of a species of animal before its extinction. The user will have the power to delay this fateful day thanks to their actions and guarantee better conditions for that species. By means of tiny donations, participation in activities, group challenges and sharing on social networks the user will be able to earn minutes of life for their animal, viewing in real time the benefits that the animal is receiving, thereby intensifying their sense of involvement. WWF Countdown. Give time back to the world.

2016
AdvertisingCreative DirectionCopywriting

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